EXCLUSIVE: The biggest TV project to hit the marketplace in quite a while has landed with a big series commitment. Apple TV+ has nabbed the latest show from Breaking Bad creator and Better Call Saul co-creator Vince Gilligan, which has Better Call Saul star Rhea Seehorn attached to play the lead. The untitled project, described as a blended, grounded genre drama, has received a two-season straight-to-series order from the streamer.
Hailing from Gilligan’s longtime studio home Sony Pictures Television, the new series marks Gilligan’s follow-up to the back-to-back critical and ratings hits Breaking Bad and prequel Better Call Saul. It also marks Gilligan’s second collaboration with Better Call Saul star Seehorn, who landed a 2022 Emmy nomination for her performance on the show.
Gilligan will serve as showrunner and executive produce through his High Bridge Productions. Former Sony Pictures TV president Jeff Frost, who oversaw the project prior to recently stepping down from his executive post, will also executive produce, along with Diane Mercer. Jenn Carroll is producing for High Bridge.
As Deadline reported exclusively last month, there was a lot of anticipation for Gilligan’s pitch, with at least 8-9 networks and platforms lined up to hear it and read his script. There were multiple rounds of bidding for the project, which I hear was seeking a series order and a budget in the vicinity of $13.5 million-$15 million an episode — on the high end for a premium drama with significant genre elements but not in the jaw-dropping $20M-plus-an-episode range for shows like LOTR: The Rings of Power, House of the Dragon or the now-shelved Demimonde.
Apple TV+, which showed great enthusiasm for the project and pursued it aggressively, had been considered a strong contender from the start because of toppers Zack Van Amburg and Jamie Erlicht’s longstanding relationship with Gilligan. As Sony Pictures Television presidents, Van Amburg and Erlicht spearheaded and sold both Breaking Bad and Better Call Saul. At Apple TV+, Gilligan also will reunite with former SPT Studios co-president Chris Parnell, now a senior TV programming executive at the streamer. (Other outlets that I hear were in contention for the series included Amazon and Breaking Bad/Better Call Saul network AMC.)
“After 15 years, I figured it was time to take a break from writing antiheroes… and who’s more heroic than the brilliant Rhea Seehorn? It’s long past time she had her own show, and I feel lucky to get to work on it with her,” said Gilligan. “And what nice symmetry to be reunited with Zack Van Amburg, Jamie Erlicht and Chris Parnell! Jamie and Zack were the first two people to say yes to Breaking Bad all those years ago. They’ve built a great team at Apple, and my wonderful, longtime partners at Sony Pictures Television and I are excited to be in business with them.”
Per usual, Gilligan would not divulge details about the premise of his show.
As Deadline previously reported, the show is believed to be a departure from the world of drugs and crime he explored in Breaking Bad and Better Call Saul, whose series finale aired last month.
Compared to The Twilight Zone, the new series is said to be set in our world while putting a tweak on it, bending reality and focusing on people and exploring the human condition in an unexpected, surprising way. Thought-provoking but not a morality tale, the series also is expected to carry the signature Gilligan tone that infuses drama with humor.
One of the most celebrated TV creators of his generation, Gilligan created and executive produced AMC’s Breaking Bad, which won two Emmys for…